The seaside town of Tauranga, located in a region known as the Bay of Plenty, is an iconic holiday destination for generations of Kiwi’s.
Tauranga is located in a region known as The Bay of Plenty. This name was given to the area by Captain James Cook in 1769 when he took shelter from a storm during his first epic voyage through the Pacific. Having previously made landfall in Gisborne (he named that region Poverty Bay), Cook was struck by the obvious abundance of people and waka (canoes) along the coastline, as well as the numerous coastal villages and extensive gardens of kumara (sweet potato). Tauranga’s rich volcanic soil, sub-tropical climate and high sunshine hours make it the perfect place for growing some of the world’s healthiest fruit including the ubiquitous kiwifruit, avocados, olives, citrus fruits and even vanilla.